WIth the emergence of COVID-19 vaccines and with much of the world gradually lifting lockdown and restrictions, the Kenyan economy had started to gain traction. We were hopeful that 2021 business performance would improve, but in March 2021 a second COVID wave came and restrictions were re-imposed. As a result, business declined in April and May as many event planners and companies canceled events.
One major trend since the onset of the pandemic in 2020 and leading into 2021 is increase of long-term rentals. These are mostly construction companies which have continued operating and renting loos throughout the downturn. This has enabled Karibu Loo to survive during the pandemic.
Digital Marketing Campaign
While business was challenging in 2020, it was critical to prepare for the future. To set ourselves up for success, we launched a digital marketing campaign to raise awareness and generate new sales. We believe once we have fully implemented this online marketing campaign, it will yield results in both the short term and the future, post COVID-19.
The campaign is being managed in Kenya with help of U.S. digital marketing volunteers. With the easing of COVID restrictions and our digital marketing campaign starting, business has begun to pick up in June. July looks promising.
The campaign continues using humor. Our Chief Creative Volunteer, Steve Kotvis, has developed Google Search ads like:
“Today’s my wedding day, when I say “I do”, don’t forget Karibu Loo”
“Count on your crew, Gotta go #1, Gotta go #2. Remove the phew, call Karibu Loo”.
We monitor response rates and poor performing ads are eliminated and replaced with new ones.
The number of people calling and emailing to enquire about our services and pricing rates has been increasing, and sales are improving.