The COVID-19 pandemic continues to disrupt business performance in Kenya and the world at large. At Karibu Loo, the short-term event-based business has experienced the largest downturn due to the restrictions placed on public gatherings put in place by the government. However, with the arrival of COVID-19 vaccines, the economy is starting to gain traction, potentially allowing short-term business to sprout once again.
Social Media Marketing
In 2021, we launched a digital marketing campaign, including Google Ads, a beefed-up Google advertising campaign. The aim of this strategy was to establish a robust and diversified online presence. We are also planning on engaging other social media platforms such as Facebook, Twitter, and Instagram. Non-commissionable business (no salespersons attached) accounted for over 80% of our revenue since its inception.
Long-term Business Update
Since the onset of the pandemic, Karibu Loo has survived on long-term business (loos hired for more than 30 days). In our 2021 Plan, we focused on pursuing more long-term businesses, especially construction companies. Our successful online marketing strategy and engagement of all our staff to market our services by making direct calls and sending emails to reach targeted clients has resulted in a continued increase in long-term business. Thus, the business has continued during these challenging times. Currently, we have about a quarter of our cabins leased out and we are receiving more long-term inquiries as the year progresses.
Staff Update on COVID-19
Unfortunately, two of Karibu Loo’s staff contracted COVID-19 but later recovered after 14 days of medical leave; they are now back in operation. Currently, we are encouraging all our staff to be vaccinated, with a goal of 100% vaccinated by the end of the year as vaccines are now more accessible.